Congratulations on your recent engagement! 

Please click below to schedule your appointment or call the boutique at 952.303.6801 to speak with us directly.

*If you reach our answering machine. Please leave a detailed message. We are either closed or may be in an appointment and will get back to you as soon as we can!

Our gowns range in price from $2,000-$13,000, respectively. We stock bridal sizes 8-10 for our sample gowns.

Please indicate your wedding gown budget in the comment field as well as the number of guests that will be joining you for the appointment.

*Please note: We are able to accommodate up to 5 guests per appointment, however we recommend bringing the same 2-4 of your closest friends or family members to each of your appointments. Though we love babies and children, we prefer that you let us know ahead of time to see if this addition can be accommodated during your visit. If you would like to include more guests, please consider booking a VIP Appointment for a more intimate experience.

As of January 1st, 2019 we do require a credit card on file for your appointment to be confirmed on a Sunday, Monday, or Tuesday. This card will NOT be charged unless you cancel an appointment with less than 24 hours notice or fail to show up. You will then be charged $50 for the appointment.


We are by appointment only to try on any dresses.  You are welcome to come in and look during business hours, but must make an appointment to try on any wedding gowns. 

Monday & Tuesday : by appointment only (otherwise closed)

Wednesday: 11am-5pm

Thursday: 11am-7pm

Friday: 11am-5pm

Saturday: 9am-5pm

Sunday: by appointment only (otherwise closed)


3940 West 50th Street

Edina, MN 55424


50th & France is currently under construction through Fall 2019. Free parking is located in the ramp behind the building off of Market Street and the Lunds & Byerlys ramp.