Congratulations on your recent engagement! 

Please click below to schedule your appointment or call the boutique at 952.303.6801 to speak with us directly.

Our gowns range in price from $2,000-$13,000, respectively. We stock bridal sizes 8-10 for our sample gowns.

Please indicate your wedding gown budget in the comment field as well as the number of guests that will be joining you for the appointment.

*Please note: We are able to accommodate up to 6 guests per appointment, however we recommend bringing the same 2-4 of your closest friends or family members to each of your appointments. If you would like to include more guests, please consider booking a VIP Appointment.

As of January 1st, 2019 we do require a credit card on file for your appointment to be confirmed on a Sunday, Monday, or Tuesday. This card will NOT be charged unless you cancel an appointment with less than 24 hours notice or fail to show up. You will then be charged $50 for the appointment.


We are by appointment only to try on any dresses.  You are welcome to come in and look during business hours, but must make an appointment to try on dresses. 

Monday & Tuesday : by appointment only (otherwise closed)

Wednesday: 11am-5pm

Thursday: 11am-7pm

Friday: 10am-5pm

Saturday: 9am-5pm

Sunday: by appointment only (otherwise closed)


3940 West 50th Street

Edina, MN 55424


50th & France is currently under construction through September 2019. Free parking is located in the ramp behind the building off of Market Street and the Lunds & Byerlys ramp. Complimentary valet parking for customers and clients will be provided on Mondays - Fridays 8 a.m. to 6 p.m. and Saturdays 10 a.m. to 6 p.m. Pickup/dropoff locations at: 50th Street & Halifax Avenue and Market Street & France Avenue.